When it comes to finding tools for Search Engine Optimization (SEO), chances are you must have come across Yoast SEO. In fact, it has been the go-to plug-in for WordPress websites for years with 5 Million and more active installations top the list. But there’s a new promising competitor that has managed to build a big community in a small period – RankMath. It has got amazing reviews from all across the world and some great features. So the question comes which one of Yoast SEO(Free) and RankMath should you choose when it comes to optimizing your website.
We know, using search algorithms to identify and rate the most important websites by the search phrase for search engines like Google and Bing. And the crucial takeaway from this is that 70% of all traffic is carried away by the platform that ranks at the top. It’s gigantic!
But you need to configure your content properly if you want your site at the top of the SERP (Search Engines Result Page). This does not need to be too complicated, however and WordPress users can use SEO plugins such as Yoast SEO or Rank Math to simplify the process effortlessly.
In order to find out their pros and cons, let’s pin RankMath vs Yoast seo, so you can make a rational decision as to which WordPress SEO plugin is best for you.
A Quick Overview of Yoast SEO (Free version) and RankMath
The installation and activation of the plugins are as simple as the installation of any other WordPress plugin. In addition, both plugins will generate a new tab on your WordPress dashboard sidebar once enabled. You can customize various attributes of the plugin here and customize how your content will be configured for increased organic traffic.
It should be noted that Rank Math will require you to log-in/create a Rank Math account and assign it to your website upon activation. A configuration wizard will also be introduced to help you get all the choices in place for a seamless user experience. A “configuration wizard” is also provided by Yoast SEO, but the user needs to trigger it manually.
In this post, we are going to compare Yoast SEO and RankMath on the basis of:
- User Interface
- Keyword Integration
- Schema.org Integration
- Google Search Console Integration
- External Link Manager
- Redirect Manager
- Image & Video SEO
- Content Analysis
- XML Sitemap
- SEO Audit Tool
- WooCommerce SEO Tool
- Role Manager
RankMath Vs Yoast
|RankMath (Free)||Yoast SEO (Free)|
|Keyword Integration||5 Keywords||1 keyword|
|Google Search Console Integration||Yes||Yes|
|External Link Manager||Yes||No|
|Image & Video SEO||No||No|
|SEO Audit Tool||Yes||No|
|WooCommerce SEO Tool||Yes||Yes|
When it comes to User Interface Yoast SEO emphasizes functionality rather than aesthetics. It is true that you can get work done easily and effectively when everything is lined up, organized in various categories but there’s something about the Yoast SEO user interface that comes as a little off and not so engaging. Some users also consider it to be a bit uninspired.
since. the functionality of an interface and it’s aesthetic did not to be a mutually distinct feature. RankMath makes sure you implement a visually appealing interface which a modern touch to it. It not only makes the work experience a little comforting and enhances it.
Yoast SEO & RankMath: Keyword Integration
For Search Engine optimization any content Keyword integration remains the vital part. what it basically does is that is when you optimize your content for a keyword or keyword phrases, when someone searches for that word then your content shows up on SERP.
When it comes to Keyword optimization your content Yoast SEO does a great job for one single keyword in its free version.
But it comes to RankMath it does an incredible job of optimizing your content for up to 5 keywords and that for free!
If you have a single keyword related to your content then RankMath automatically starts generating keyword and keyword phrase ideas based on google keyword suggestions. This feature doesn’t really provide any insights about the suggestions made with respect to its competition, search volume, etc.
Yoast SEO lacks any such in-built functionality. In order to generate keywords for your content, you need to have a third part for generating keyword ideas.
Yoast SEO & RankMath: Schema.org Integration
Star ratings, rich snippets, and so on, options to enable are provided by Schhema.org directly on SERP. This helps the content to stand out and increases click rates.
The best part about Rank Math is that for every content you might have on your website, it provides complete schema support. However, Yoast SEO misses this feature entirely, requiring you to install some other schema.org integration plugin for your website.
Obviously, it is much easier to install a single plugin that manages both your SEO and Schema specifications than to have to deal with two distinct ones. This offers another benefit for Rank Math over Yoast.
Yoast SEO & RankMath: Google Search Console Integration
To keep track of your Google Search Console results, Rank Math makes it super easy. All you have to do during the setup process is to enter and validate your Gmail account, and the corresponding Search Console data will be retrieved from your WordPress dashboard.
Yoast SEO offers integration with Google Search Console, but there is no way to track your WordPress dashboard info.
Yoast SEO & RankMath: External Link Manager
Nofollow tags are usually applied to add outbound links associated with your content. This ensures that web crawlers do not compare the SEO score of your site with that of the link objective.
Now, by just tweaking with the hyperlink in HTML format, it is very simple to add a no-follow tag in your material. However if coding is not really your cup of tea, with its specialized External Link Operator, Rank Math has you covered. You may allocate any single outbound link directly from the configuration wizard as nofollow.
On that specific aspect, Yoast SEO skips out.
RankMath vs Yoast SEO – Redirect Manager
For a better user experience, we all need to integrate internal links as well as external links into our website. These links will, however, produce errors such as 404-page not found, if the targeted link concerned has been removed. Similarly, your page might also have broken links also.
All of these can have a detrimental effect on the user which can lead to a higher bounce rate. Using a redirect manager, however, the problem can be easily resolved. Rank Math and Yoast SEO now both provide a dedicated and strong redirect manager.
Just one difference is that it is made available free by Rank Math, while you need to upgrade to premium edition with Yoast SEO.
RankMath vs Yoast SEO – Image & Video SEO
You can exploit these media files as a means of siphoning organic traffic to your website by adding suitable meta descriptions and alt tags to your photos and videos.
Now with different settings, both Yoast SEO and Rank Math provide SEO features for image files.
Rank Math gives the option of adding Video Rich Snippets with regard to Video SEO, which will increase your overall traffic inflow. There are also several more advanced features included with Yoast SEO for Video SEO, but all of them are contained in the plugin’s premium edition.
RankMath vs Yoast SEO – Content Analysis
Both plugins evaluate your content directly from the post editor of WordPress and suggest modifications that will impact your SEO ratings.
With that said, in a qualitative sense, Yoast SEO manages the work. It analyses the content to tell you whether the optimization is simply GOOD or Poor.
This aspect is treated correctly by Rank Math. First of all, a rating of 1 to 100 is given to your content, which is much more evident in terms of how well you have optimized your posts. On top of that, any ideas it has been very straightforward and systematic, that makes it workable.
RankMath vs Yoast SEO – XML Sitemap
Search Engine crawlers and online tools use XML sitemaps to browse through all of the various pages and posts on your web and list them on the google search database accordingly. These bots can miss out on some posts on your website without XML sitemaps, which will never appear on the SERP.
Now at the push of a button, both Yoast SEO and Rank Math allow you to create XML sitemaps. This won’t give you a headache, and with one of the plugins, you’re good to go.
RankMath vs Yoast SEO – SEO Audit Tool
SEO Audit Tool will provide you with a comprehensive insight into your overall SEO score on your website(s). This will allow you to see what areas are right for you and which problems need to be changed.
Rank Math does have its own SEO Expert Audit Tool, built directly into your dashboard for WordPress. You may not get the insight comparable to a third-party premium SEO audit tool such as SEMRush, but the knowledge is actionable and informative.
There are no such features for Yoast SEO and you are required to use an external service to audit your SEO website.
RankMath vs Yoast SEO – WooCommerce SEO
The de-facto eCommerce plugin for WordPress is WooCommerce. It helps to integrate the capabilities of e-commerce on the WordPress website, including making lists of shops, adding items, allowing online payments, and so much more.
Both Yoast and Rank Math have SEO functionality for WooCommerce, which will help you integrate product metadata so that it appears directly on the search engine feed when it is searched for by a potential user.
RankMath vs Yoast SEO – Role Manager
Nevertheless, as we’ve seen as some kind of a pattern by now, Rank Math offers WooCommerce SEO functionality completely free, whereas it is locked on Yoast SEO as a premium feature.
Rank Math now includes a Role Manager feature, a function that Yoast SEO misses out to make sure that all authors can generate optimized SEO for your website. But if it is a simplistic blog or website with you as the only author in defense of the latter, then the additional functionality also seems inconsequential and intrudes as bloat.
RankMath vs Yoast SEO – Support
With its premium plan only, Yoast SEO provides premium level support available. They have set up a knowledge base for free users that covers all the FAQs to help you overcome most of the problems. But that being said, over the years, Yoast SEO has proven to be extremely reliable, and you will rarely need to contact their support team.
For Rank Math, the narrative is totally different. Being the new kid in town, the plugin has small glitches and problems here and there that might cause you to contact their support team. But with that being said, MyThemeShop’s support team is extremely supportive and involved, 24*7 around the clock ready to fix all your problems.
A Overview- Yoast SEO And RankMath
With various features, there are distinct SEO plugins. One of the broadest set of features among them is Yoast SEO, which allows you to easily control your website’s SEO.
The features range from content management, optimization of keywords, link building, analysis of readability, etc. In the end, all these features lead to website optimization.
Yoast SEO allows you to function on a page level, define a keyword, and make sure that the content you enter is compatible with the chosen keyword. Not only that it helps you to do several other things, check if it’s not too hard to read your copy, if you don’t use a keyword you used before, check if the photos have alt tags, etc.
A package of many useful SEO features is the Yoast SEO Premium, as well as the free edition of the plugin. These features are a gift for someone who wants to write but is not sure how blog posts can be optimized.
The benefit of this plugin is that it can be used very quickly. The recommendations made by Yoast SEO are clear. It will tell you to include in the first paragraph of your copy the main keyword” that you can easily do. This increases the importance of the keyword for your copy and ensures the readers that the article will address the subject they have been looking for.
An Overview- RankMath
The features are unique to the Rank Math SEO plugin –
Google Schema Markup, aka Integrated Rich Snippets
Thanks to Rank Math, configuring Google Schema Markup, aka Rich Snippets, is now simple. You’ll be able to customize your posts with only a few clicks with support for 15+ forms of Schema Markups, aka Rich Snippets, including the Rating Schema. The FAQ Schema aka FAQPage Schema Block & the HowTo aka How To Schema Block in the plugin is also included.
Optimize Keywords Without Unrestricted
Unlike other plugins, Rank Math allows you to optimize your posts for keywords with unlimited emphasis per article. Number 5 by chance. Increase this philter by adding it.
Integration of Google Search Console
By integrating with the Google Search Console and showing valuable details about your website right inside WordPress, Rank Math saves you a lot of time.
Keyword Rating for Google
You can track your keyword rankings on Google with the Rank Math SEO Plugin.
Pre-Selected Optimum Settings
It takes time and can be frustrating, to configure an SEO plugin. With its optimal default settings, which are suitable for most websites and if appropriate, can be modified, Rank Math saves you the dilemma.
Integrated LSI Keyword Tool
The built-in LSI keyword tool from Rank Math gives you many keyword variants of your target keyword, which allows you to draw more traffic to your posts.
Add Social Images Overlay Icons
By giving you the option to overlay a GIF or a video icon on the thumbnail, Rank Math allows social thumbnails to click magnets.
Advanced Research Platform for SEO
Rank Math can conduct an SEO audit of your website with just a single click.
Which plugin should you choose for SEO?
Rank Math provides, as you can see clearly a great set of features that can help you take your SEO game to another level. This is not to suggest that with Yoast SEO, these features are not available, but they are reserved for the premium edition.
With this in mind, if you are already a premium user of Yoast SEO, then switching to Rank Math makes no sense. However, by making the switch, users with a free Yoast SEO installation would greatly benefit, particularly if you realize that Rank Math has a dedicated function that allows you to import all of your Yoast SEO settings.
In addition, Rank Math is also the most beginner-friendly of the two plugins, thanks to its intuitive UI and a detailed setup wizard.