Creating unique content needs more effort, from selecting an attractive topic to doing a ton of research before writing that article, it’s a whole lot of work. Consider you are writing a blog, after putting all your heart and soul into your work, you are so confident about the content, so you publish. But, you don’t get the reach you expected, however, you are pretty sure that your content is good enough to gain traffic. Now, you start analyzing your mistake and find that your website is nowhere in the first two pages of Google SERP. The problem is, though your content is too good, you may have not worked on your SEO i.e., Search Engine Optimization.
Like any other social networking site, Google also has its own algorithm to rank the millions of websites added to it every day. For your page to rank better the primary step is to understand the Google algorithm for SEO and follow the guidelines. Keep reading to learn how Google optimizes the search results.
Getting to know SEO:
Before knowing what algorithm Google uses to optimize its results, Let’s first know what is SEO.
SEO stands for Search Engine Optimization. Every search engine has its own algorithm to optimize its search results.
When you say search results, it is the feedback given by the search engine when you type in a query. Say you are searching for a recipe to make a Chocolate cake, the search engine will throw hundreds of results, but only a few of them would be listed on the first page of the results. This is because the search engine has found these few posts to be relevant and more reliable. This mechanism of the search engine rating an unpaid post based on a few factors is called search engine optimization.
How Google optimizes search:
A few years back Google did not have an algorithm for SEO and any posts with poor content started to top the quality posts, that’s when Google introduced its own algorithm for optimizing the posts and increased the user experience. Google has more than 200 signals fed to its machine learning algorithm to optimize its search results, however not all 200 factors are publicly available.
If you want your page to be ranked on the first page of SERP you have to follow a few factors that Google takes into account. Below are a few things you should know to learn how Google’s SEO work.
Google bot Crawlers:
Do you think the Google’s database will come to know as soon as you create a website? No.
Goggle uses bots that crawl through the web to find web pages and indexes it to its database. This is mostly aided by the backlinks from other websites or the sitemaps that you add when you create a website.
Crawlers don’t stop just with this work, when crawlers crawl through a website that doesn’t have quality content it will stop showing your page at the top and the organic traffic for your page will decrease eventually.
Keywords are the magic key to attain a high ranking in the Google algorithm. Keywords are the phrases entered in a search query by the user.
For instance, consider you are searching for a word in the dictionary, the first set you search is words that match the first letter of the word you are looking for, then the second and eventually you match the letters until you find the expected word, similarly, Google skims the key phrases from the user’s query then compares it with the list of articles that have the same keywords and displays the posts that has contents more relevant to the keyword searched.
Keywords gain brownie points based on how and where you include them in your posts. It is advised to add the keywords in headings and also in the body of your content.
So, you cannot hope to the rank top just by adding a keyword for ten times in different areas, you have to include images or graphics that are more relevant to the key phrase included to rank high.
Google approves your content only if it finds your content to be of high quality. This is made sure by crawlers.
The other way that Google finds your content to be more reliable is by the number of backlinks your page gets. Each backlink is like a vote to your page. The backlinks from top web sites have a higher value, on the other hand, any page that links too many pages in one article will lose its credibility, and its votes are not considered to be of much value.
The logic behind this algorithm is simple psychology, say, if you want to know about freelancing, you will only reach someone who gives you clear advice on that topic, that person will be the sought after person to know anything about freelancing. Similarly, Google assumes that any content that has been linked by various sites for a particular topic will be having reliable and quality content.
However, you cannot buy backlinks, as Google will not approve backlinks that come from websites that do not have any relevant data to that of your post. So, any idea of cheating is going to pay you nothing, but trouble. The best way is to develop quality contents that will genuinely rank you high in SERP.
You can create a post that has high-quality content and is packed with valuable information, but if it takes forever to load and the user is not comfortable navigating between tabs, he is going to get out of your web site then and there.
So, the next factor Google takes into account is how easy it is to use your web site. It calculates your page speed before ranking your post.
So, when you create a web page make sure you include images and contents that is light and loads faster.
How important SEO for succeess of a website
You may spend hours and hours of time researching and fact-checking your content, but all your work will be put to no use if you don’t send that few minutes working on your SEO. It is not how hard you work, it is how visible you are. So, you have to work on making your content visible. When you are in a position where millions of people rely on your opinions and views, be responsible to create quality and factual content, and be more responsible to let that content reach more people.